Orphée is a speculative vinyl distribution brand, offering a
series of records of Baroque operas - but rejuvenating the
image of the genre away of the uptight idea to which it had
been connected, and entice newcomers to the scene.
The identity draws directly from music notation, and the
imagery for the sleeves was generated using generative
code using specific halftone-shapes based on the subject
of each musical piece. This approach to image-making
enables the continuation of the series, limited only by
the operatic repertoire of the 17th Century and shapes
that can be used as halftones.
Orphée








Orphée is a speculative vinyl distribution brand, offering a series of records of Baroque operas - but rejuvenating the image of the genre away of the uptight idea to which it had been connected, and entice newcomers to the scene.
The identity draws directly from music notation,
and the imagery for the sleeves was generated
using generative code using specific halftone
shapes based on the subject of each musical piece. This approach to image-making enables the continuation of the series, limited only by the operatic repertoire of the 17th Century and shapes that can be used as halftones.
Orphée







