Meroda is a contemporary beauty house, founded on the

belief that real beauty is personal, intentional, and lasting.

If Opposites Attract worked to develop a comprehensive

brand identity refresh for Meroda, helping it stand out in

an increasingly competitive landscape. The new brand

identity includes a new logo, art direction, visual property,

packaging and printed collaterals - all informed by the fact

that Meroda is all about simple beauty with meaning. Not

too much, just what matters.