Cili Nochi is a Ukrainian fashion label whose identity centres on the space between day and night, shaped by a city where curfews have transformed the rhythms of nightlife. The rebrand developed this idea into a dreamy, dusk-like visual language that reflects the label’s fluid approach to dressing and self-expression, while retaining its original logo as a point of continuity.

The rebrand was translated into a cohesive visual identity across physical and digital touchpoints. Alongside the development of a custom monogram, the work encompassed stationery and packaging, a complete redesign of the website from the ground up, and a new graphic direction for email communications and newsletters, ensuring consistency across the full customer experience.